Thursday, July 9, 2026
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HomeUncategorizedData Privacy Crackdowns Force Brands to Shift Toward Zero-Party Data

Data Privacy Crackdowns Force Brands to Shift Toward Zero-Party Data

By IP reporter

New operating system updates have blocked traditional third-party tracking pixels.

Companies are now losing access to consumer browsing histories outside their own websites.

To adapt, brands are offering quizzes, surveys and exclusive discounts to gather data directly from users.

Marketing budgets are rapidly shifting from broad ads to loyalty program development.

Ends.

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