CAPTION: From left, Revenue Growth and Trade Marketing Director, Coca-Cola Bottlers Kenya, Alfred Mabu; Senior Director, Frontline Marketing, Coca-Cola East and Central Africa, Warau Kahoro; Sales Director, Coca-Cola East and Central Africa, Winfred Mwaniki; Senior Director, Franchise Operations, Coca-Cola East and Central Africa, Simon Mwangi; and Coca-Cola East and Central Africa Director, Frontline Marketing, Juliana Kituma, present a cash prize to Manuela Elizabeth (center) during the Coca-Cola Funua Flava Pata Mita official launch at Kenyatta Market.
By Timothy Wekesa (IP) .
Coca-Cola Beverages Africa (CCBA) in Kenya has launched a nationwide Funua Flava under-the-crown promotion giving consumers a chance to win daily and weekly cash prizes including a grand prize of Sh1 million every week.
Speaking to reporters on Friday, Juliana Kituma, Director of Frontline Marketing at Coca-Cola East and Central Africa said the campaign will reward consumers with cash, airtime and data bundles.
The promotion works in three steps: buy a 300ml glass bottle of Coca-Cola, Sprite, Fanta, Stoney, Krest or Schweppes; check under the yellow cap for a unique code and send the code via SMS to 40111 for a chance to win instantly.
“At Coca-Cola we believe in creating simple yet magical experiences for our consumers,” Kituma said.
“With this promotion, we are making it easy for people to win real prizes in real time. Airtime will be delivered directly to winners’ phones, while cash will be transferred securely to their mobile wallets, making the process fast, seamless, and accessible.”
Alfred Mabu, Revenue Growth and Trade Marketing Director for CCBA in Kenya said the promotion reflects the company’s broader commitment to consumers.
“Our diverse portfolio reflects our dedication to providing beverages that meet the preferences of Kenyans,” Mabu said.
“This campaign is our way of thanking Kenyans for their loyalty while giving back in a meaningful way. We are proud to roll out a consumer promotion that brings joy to everyday moments.”
The promotion will run across the country, offering Kenyans an opportunity to top up airtime, cover essentials or simply enjoy life’s small pleasures.
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